Amy Lay, MPA

The INVINCIBILITY Coach :: Character, Integrity, Mental Fortitude, Health & Wellness


  • Master of Public Administration | The University of Texas at Arlington
  • BA in Humanities | The University of Texas of the Permian Basin
  • AS in Biology | Austin Community College

Personal Statement

I am a natural uplifter, ruthlessly positive. In my coaching practice, I bring decades of encounters to my mission, which is to elevate individual or team confidence through a pendulum swing from science to all things meta, and back. The experience presents itself in a more rewarding personal, professional, and spiritual life. 

My favorite aspect of this work is the blissful integration of all of these facets of life into one, confident person.

This is integrity.



INVINCIBLE is Easy, LLC | The INVINCIBILITY Coach, Principal | January 2019 – Present 

Ivory Bridges Foundation |  San Jose, CA | Wellness Coach | April 2021 – Present 

Working with a highly selected cohort of first generation university students in Southern California who are entering their final year of study and working to transition into their professional career. My intention is to offer each of these students the opportunity to hone health and wellness skills to enhance their experience as they emerge into their profession, and life; balanced and confident. INVINCIBLE.

Althera Alternative Care Clinic | Albuquerque, NM | Health Coach | October 2020 – Present 

My collaboration with Althera allows me to provide patients confidence, resilience, and emotional support as a companion piece to therapies prescribed by clinicians and other specialists. My three decades of industry experience include the service industry and consumer markets, environmental off-grid technologies in sustainable architecture, academic advising and mentoring, and higher education administration. Added to this I happily consult patients/clients on the healthy use of cannabis. I bring a full spectrum of social and emotional awareness to an ever-changing world and I am deeply committed to community and civic engagement.

The University of Texas at Austin | June 2008 – April 2020

Program Administrator and Coordinator for Pre-College Readiness | Longhorn Center for School Partnerships | Division of Diversity and Community Engagement | November 2017 – April 2020

  • Assisted PCARP Director with daily operations of all concurrent enrollment courses built and delivered by UT Austin in partnership with select Texas high schools
  • Arranged/conducted campus visits for all participating high school districts; crafting agendas, coordinating with multiple campus partners, collecting and managing student data
  • Coordinated professional development for participating high school teachers to allow for seamless collaboration with UT Austin Lecturers and Coordinators associated with PCARP concurrent enrollment programs
  • Accounts Payable support as needed; understanding budgetary allocations and resource management
  • Support for Advise TX Program Director and all advisors across Texas, as directed by the Texas Higher Education Coordinating Board and AmeriCorps

Program Administrator for Gateway Scholars | Longhorn Center for Academic Excellence | Division of Diversity and Community Engagement | January 2016 – November 2017

  • Team-centered direction of cohorts of historically under-represented and marginalized students from pre-college to first to final year of college; accomplished through success initiatives, training, tutoring, and advising
  • Initial intake of first-year students directly from high-school; comprehensive assistance through success initiatives to ensure completion of degree
  • Recruiting and multi-cultural counseling in conjunction with academic advising; special attention to holistic personal, academic and pre-professional needs
  • Creation of communications team by empowering student interns from campus partner organization; creative use of resources to minimize spending
  • Partnering with numerous campus departments to maximize student success across every major and course of study
  • Goal setting, data tracking, budget management and assessment

Administrative Specialist | Office of the President  | September 2012 – December 2015

  • Comprehensive administration of logistical needs of President William C. Powers as relating to meetings and events on and off-campus, domestic and international travel, relations with VIPs and world leaders
  • Attention to critical communications between PO and campus departments, internal and external stakeholders in order to maintain networks of contacts amenable to investment opportunities in the university
  • Member of 5-person Search Committee for Chief Pilot(s) for The University of Texas System Aircraft Operations

Administrative Assistant | College of Natural Sciences | Integrative Biology | July 2008 – September 2012

  • Comprehensive attention to needs of 35-40 scientists/professors of biology and their respective labs; postdoctoral researchers, graduate and undergraduate student associates
  • Event coordination for on and off-campus retreats; logistics including presentations, catering, travel and accommodation for 200+ attendees
  • Coordinated weekly seminars for visiting professors from national and international institutions
  • Created robust sense of community among scientists and researchers who historically keep to themselves Connecting these networks promoted enthusiastic collaboration and promoted the spirit of science, in general

Communications Specialist | Earthship Biotecture | Taos, NM | April 2004 – December 2006

  • First point of contact via phone and email to remote, off-grid location of HQ
  • Represented sustainable design and construction offerings for company specializing in self-sustaining structures for rural and disaster-relief applications; overall focus: Environmental Sustainability
  • Advised consumers on, primarily, off-grid living; research, development and demonstration of solar and wind power, water harvesting, and successful living with significant resource constraints
  • From HQ, co-coordinated logistics for international travel and operations during disaster relief missions in Andaman and Nicobar Islands after 2004 Asian Tsunami, and New Orleans, LA after 2005 Hurricane Katrina

Educator and Constructor in the Field | Solar Survival & Earthship Biotecture | Taos, NM | July 1994 – March 2004

  • On-site construction (foundation, superstructure, roofing, interior plaster, hand-mixing cement and adobe mud)
  • Guided tours for national and international citizens, organizations, and institutions; notable visits from Sandia Labs and Los Alamos Labs, Biosphere I & II
  • Lived and conducted research on job sites, especially those with difficult access; hardship locales

Is that enough?