Amy Lay, Invincibility Coach

Welcome to an elite and personal coaching experience for high performing individuals and teams in business, sports, entertainment, and life.

Schedule your 15-minute DISCOVERY call.


Concentrated Heart

“There is no currency on Earth that could pay for Amy’s concentrated Heart, Mind, and Soul. She is a true Gem of clear minded wisdom; a gift.”

– Johnny Fay, Drummer, The Tragically Hip

A Necessary Resource

Tracy Martin Taylor“Sometimes I just need a tweak or a new perspective on something that’s not working for me. Sometimes it’s identifying an area in my life that’s stagnant or an opportunity to grow. It isn’t always about solving a problem or overcoming a specific challenge, it’s about having the vision to see a whole new path that wasn’t even on my radar.”

– Tracy Martin Taylor, Principal, Eleven11 Design, Dallas, TX

Elevating Ideas

Kristen“Amy Lay is an Athenian warrior living in the 21st century; strong in body, mind, and spirit.  Thankfully for us, she has chosen to use her powers to help others reach their highest potential.  Spending time with her never fails to elevate my ideas, dreams, and confidence.”

– Kirsten Jacobsen, Global Authority on Sustainable Design & Construction, Taos, NM

Revolutionary Change

Candace headshot“Working with Amy has been a personal transformation. Beyond words. It’s a silent evolution that becomes a revolutionary change. A little more every day, every week and six months later I now see exponential growth.”

– Candace O’Bryan, Professional Photographer and Instructional Designer, San Rafael, CA

Bring Vision Into Focus

Virginia Simpkins“Amy was able to articulate those things I couldn’t quite grasp, bringing my vision into better focus. She helped me see how I could take the steps required to meet those goals.”

“In just a few words she takes what I thought was an overwhelming problem and transforms it into an opportunity instead!”

– Virginia Simpkins, San Diego State University Graduate, President and Founder of the Leadership Club of SDSU

Nothing Can Bother Me

JerryAt a low point in my academic career, Amy helped me find peace within myself. With her guidance I started looking at life with a different perspective. I was happier and quite frankly, nothing in life is able to bother me.

– Jerry, Account Executive

Schedule your 15-minute DISCOVERY call.